This year's research highlights and achievements are the submission and publication of two articles in international journals. The journals published are journals included in SSCI and SCI, respectively. The first achievement is a study on brand marketing research and fabric and clothing science. Cross-field research has been the focus and direction of my research in recent years. I hope to achieve comprehensive progress in both teaching and research and make improvements to the school and department, and make more contributions. In terms of marketing research results, it mainly focuses on the research on brand recognition of fashion boutiques under the digital marketing model. The research method mainly uses the structural equation model for analysis. The journal submitted is an SSCI journal that has been published for decades and has been verified to be for predatory journals. Further, The research topic in fabric technology is to use the advanced Fabric Touch Tester to evaluate the feel of woven fabrics composed of different yarn materials. This type of research belongs to the field of clothing comfort research and is also a feature of the department and research direction.